Your subscription may have lapsed. If you are currently subscribed, you should open Hearts and tap Settings, then tap Subscribe to Premium. Then tap Restore subscription.
If your subscription has expired, you must renew your subscription to keep using Hearts Premium. To do so, open Hearts, tap on Settings, then tap on Subscribe to Premium. Choose your term and proceed with your purchase. Your new term will start immediately.
You can check your expiration date by following the steps under “How do I stop or change my subscription?” elsewhere in this FAQ.