Each day you have the opportunity to earn extra points towards you Level and Title progress in the game. Don't forget to enable Daily Notifications in the game's settings menu for reminders to play new goals each day.
The goals can be seen by tapping the green checkmark on the games toolbar. There are 3 tiers of goals each day with different values earned for completing them going from easiest to achieve to most difficult; Green, Yellow, and Red.
You can skip up to 3 goals each day by tapping the Blue arrow icon beneath the goal. The goals are to challenge you to change up strategies and find new ways to solve the games by asking you to interact with the different elements of the game in new ways. Check out the diagram below to better acquaint yourself with the FreeCell table.